Realasponse™

First off, as a real estate professional you’re pressed for time when it comes to creating quality real estate postcards and marketing material. You’re generally given a couple of options. You could go to a graphic designer, however, chances are you’d have to keep following up with the designer and they’d probably be late or you could try to design it yourself with some online automated tool dotted with all kinds of restrictions. Let’s take a closer look at this restrictions.

The #1 thing real estate agents sacrifice when creating real estate postcards using online tools is quality. It’s true. The tools you’re given to make your postcards are limited in flexibility.

FONTS
You can only choose from a certain number of fonts. This is a big mistake given that fonts add character and mood to a really good real estate postcard. Most companies will only provide the basics because they could care less about spending the $50-$100 needed to create great looking copy.

EFFECTS
Another effective visual for any real estate postcard is the ability to use drop shadows and gradients on headers to allow certain elements to jump out and grab the prospects attentions. You can’t do this with do-it-yourself online tools.

LAYOUT BALANCE
Also bad is the ability to easily add and move elements around to maintain balance. Generally adding a new element to your real estate postcard means settling for clutter. With a company like Realaspones.com designing it for you (same day) resizing, moving and cropping elements can be done to maintain order and impact on the postcard.

All in all, the truth is many agents get suckered into believing that do-it-myself postcards mean saving a coupling pennies and possessing equal impact. WRONG! You may save a FEW pennies, however, in today’s market, it’s worth paying pennies more to have a message stand out and be seen and also maximize the chance of a transaction happening because you’ve used all the tools needed to make it happen.

You know… I can almost understand why certain agents refuse to market using real estate postcards. Today’s real estate postcard companies believe we’re in the 90’s. The old approaches may have worked then when using real estate direct mail marketing, however, today’s times require a calculated approach toward getting prospects to RESPOND to your marketing pieces. A cute phrase means nothing to prospects who are weary of the market. Why? Because it doesn’t speak to their core desire on what’s valuable to them. At most, the postcard will garner a chuckle or two. But both you and I know you didn’t get into real estate for a few laughs. You got into this game to make money, do the things you enjoy, and have a life.

For example, how many commercials have made you laugh? I’d imagine quit a few. Now, how many out of those that made you laugh motivated you to get up and purchase that service or product? Hardly any; I’d imagine. At best they became water cooler conversation with co-workers or friends. You see… flattery alone is not enough. What postcard marketing companies need to offer agents are postcards that use design to flatter prospects and prospect research when constructing a “call-to-action” message to get prospects to call. How can real estate postcard marketing companies expect prospects to call you if they’ve done no research on what prospects say they want in an agent? How can they sell you a product which they promise is a “proven product” and have done no testing? The only real estate postcards that cover the gamut are those mentioned from Realasponse.com.

If you desire leaving your marketing to guesswork then use outdated postcards, however if you desire a response from your postcard campaigns then use postcards that speak to the concerns of prospects in today’s market.